Catalyst - Why Catalyst?

If I was down to my last dollar, I'd spend it on public relations.
- Bill Gates

A lightweight, by definition, is a man who cannot assert his authority over the national press, cannot manipulate reporters, cannot finesse questions, prevent leaks or command a professional public relations operation.
- Unknown

All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway.
- Harry S Truman

I narrow-mindedly outlawed the word 'unique'. Practically every press release contains it. Practically nothing ever is.
- Fred M. Hechinger

Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms
- Alan Harrington

Some are born great, some achieve greatness, and some hire public relations officers.
- Daniel J. Boorstin

The history of PR is... a history of a battle for what is reality and how people will see and understand reality.
- Stuart Ewen

The world would be a better place without spin doctors
- Bernard Ingham

We should put the spin doctors in the spin clinics, where they can meet other spin patients and be treated by spin consultants. Then the rest of us can get on with the proper democratic process.
- Tony Benn MP

Spin doctoring is, a package of trickery, economies with the truth, manipulation of public credulity, bullying of journalists and favouritism.
- Melanie Phillips

Spin doctors are: professional political strategists, able on behalf of their clients to manipulate the media - planting a story here, a rumour there, a tip-off somewhere else - so that any piece of news is tailored to show them in the best possible light.
- Michael Shea

Public relations is about reputation - the result of what you do, what you say and what others say about you... Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour.
- Institute of Public Relations

PR is Performance Recognition.
- Douglas Smith

Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
- Institute of Public Relations

Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
- Cutlip, Centre and Broom

We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics, and to contribute to informed debate on issues in society.
- Grunig

Why Catalyst?

Take catalyst advantage

Catalyst Public Relations

Catalyst Public Relations - engaged in Public Relations (PR) consultancy - has been in the industry for close to half a decade. As a professional PR firm, its core competence lies in 3 areas - conducting press meets, distributing press releases and arranging exclusive interviews with leading and publications for its clientele. In short, it is a one-shop for media- related PR activities.

Advantage Catalyst

Catalyst Public Relation has both the expertise and experience in serving the need of corporate houses. With a proven track record in PR and clients ranging from IT products to consumer products, Catalyst has helped in realizing value through public relations. It has excellent relations with the media, particularly with the print media(newspaper, magazines, news agencies) and the growing number of special purpose publications i.e., Computer magazine, Business-Commerce journals, Export journals, Agricultural magazines etc. In effect it had used the fulcrum of the media to leverage enormous benefits for its clientele.

The Fringe Benefits

Catalyst's experience in PR-related exercise for various clients have had unexpected spillover benefits to them. Apart from overall image building, clients have gained the trust of customers, suppliers, depositors and shareholders. Leading institutions, banks, business associates and franchisees have all expressed greater confidence in the clients after the Catalyst PR experience.

It has also led to better human resources development in the form of attracting better talent to the company and an increase in the morale of employees working in the company as they prided themselves in belonging to the company. Moreover, it gives the company an edge over its competition.

Our activities

To run the PR show successfully, Catalyst does the following to its clients.

News Creation
Media Planning
Preparation of Press Releases
Fixing the venue, in keeping with the budget and the need of the client
Press kit preparation
Designing & distribution of invites to the media
Organizing photography & videography
Drawing up an agenda for the press meet and giving some useful tips on handing the media effectively
Providing an insight on 'Frequently Asked Questions' (FAQs) in the press conference
Follow-up for write-ups
Informing the appearance if write-ups
Compilation of press clippings and preparation of a comprehensive album

There are two types of PR people - those who keep doing those who keep trying. Catalyst PR is in the forefront of the doing band wagon!
K.R. Satyavendan,General Manager (Commercial & Marketing), Kaleesuwari Refinery Pvt. Ltd.

We were skeptic about PR before we signed up Catalyst, now we are fully convinced about PR's role as a tool of market growth.
E. R. Raghunathan, General Manager, Kores India Ltd.

We have associated with Catalyst PR for many years and they have provided an extensive coverage for our products across India. They have performed a commendable service for us.
M.J. Prathap Singh, Managing Director, Eagle Dairies.

Like Derby's customers know what life is, Catalyst PR knows what ethical pr is all about. Their strong networks across India ensure our new products gets good coverage.Catalyst's strength in vernacular medium is laudable.
Mohan Chary, Consultant, Derby Clothing India Pvt. Ltd

Signing up with catalyst is one of the best thing which has happened to Naturals. In the last 2 years they have done wonderful PR that today we have become the undisputed leader in our category. They are quick, proactive and very objective.
K.Veena, CEO, Naturals Group of Unisex Salons

With Catalyst PR, it has been results, results, results - all the way!
K. Selvan, Director, CADD Centre Group

Catalyst PR continues to be a tried and tested source of goodwill for our college.
Dr. Dhavamani, Principal, Ethiraj College for Women

Your mastery of the Public Relations coupled with psychological approach to gauge the likes and dislikes of target audience,helps us conduct innovative programmes, events, symposiums, seminars, training sessions etc in our College.
Your ability to take concepts forward beyond commercial bounds has kept Alpha Group of Institutions in constant lime light of the elite public. Let me commend your team who work in unison and with one accord. The reach you are able to achieve is beyond the perceived scale of the print and electronic media.
S. Alfred Devaprasad, CEO, Alpha Group of Institutions.

After associating with Catalyst, we found so many new avenues opening, so many new paths leading us to more and more growth and success. Their understanding of our needs combined with market knowledge does the trick... Blessings
Dr. Vijayalakshmi Panthaiyan , Alpha Mind Power

It has simply been a pleasure working with catalyst. Compassionate in the approach to work, Efficiency in deliverables, Warm working relationship. We have a long way to go together!
Rakhi Kapoor, Dwi Maternity Studio

Catalyst PR has made it easier for us to rightly communicate the message through their strategically planned PR activities. They understand client's need and their approach to work is unique.
Dr. Ramamurthy, Managing Director, Regenix Drugs Limited

To the best of my knowledge, Catalyst Public Relations is the only PR agency which deals with more Educational Institutions and I have no second opinion in recommending their name to those who prefer result oriented services.
Dr. C. B. Paul Chellakumar, Group Chairman, Campus Abroad

Catalyst PR has worked as part of client's team. We are impressed with their hardwork to deliver results. They have embossed their uniqueness in their approach to work.
M.V. Selvan, Director, Sreshta Communications